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Frank PR Has Extensive Media
Contacts
The business and health care press is bombarded daily
with news releases touting a variety of interesting bits of news
from literally thousands of organizations. The trick to garnering
the media attention your company deserves is to identify real news,
and tell your story succinctly. The media wants to know the news
value of the information you are disseminating - how is this potentially
going to impact or help their readership, viewers, or listening
audience. Peggy C. Frank, CEO of Frank PR has more than two and
a half decades of expertise working with an international corps
of journalists. Journalists respect the press releases that come
from Frank PR because they can count on receiving only solid, content
specific, and valuable news for their targeted audiences. Our credibility
serves your organization and helps further its mission.
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Case Study
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Background: A new application
service provider (ASP) has a truly unique solution for
linking medical groups with health plans - an essential
need in today's competitive health care arena.
Problem: The ASP is new
to the marketplace and has struck a deal with a major
player, but the media really perceives it as an "also
ran," a late entry. The ASP does have characteristics
that make it better then the competition - how do we
get the media's interest that is so important in helping
establish the ASP as a new contender in this hot marketplace?
Solution: Frank PR pitched
the story to the Wall Street Journal as a real-life,
value-added demonstration of a product implementation
that impacts thousands of consumers receiving coverage
from the health plan, whose relationship with the medical
group was a risk of being severed due to the medical
group's unhappiness with the health plan. The medical
group was actually threatening to leave the health plan,
end their contract, until the medical group received
this incredible software solution, and solved the problems
with the health plan. The Wall Street Journal article
was impressive, and perfectly incorporated the key message
points of the ASP. More importantly, instead of the
client telling its story, two other entities, the health
plan and the medical group, touted the excellence of
the client's product. This lead to immediate inquires
from other interest parties, and increased business.
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