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Case Studies: Writing and Placement

Frank PR Develops, Writes and Places Case Studies in Industry Publications

Case studies are an effective way to gain awareness for your business. The "case study" is a time-honored PR tool that illustrates how your product or service is different and how your organization provides innovative solutions for your clients. Your clients also benefit, as the case study showcases their ability to proactively solve a problem and produce measurable results. Case studies make these points through great storytelling and quantifiable data that demonstrate ROI and organizational efficiency.

The case study is a PR tool that provides solid evidence that your product or service has already helped another organization achieve their business goals. Your case study may be published in a well-known industry publication, used to jumpstart a relationship with a reporter, posted on your website, deployed as the centerpiece for a targeted direct mail campaign, or all of the above. Wherever the case study is placed, readers will recognize the value of your organization's offering and see how it can help them, too. The case study becomes a call to action, and no PR arsenal is complete without it.

Case Studies Developed by Frank Public Relations Worldwide

Company: Webscheduler
Title: ROI x 45
Publication: Health Management Technology
Award Won: What Works Awards 2003 (1st Place)
Alabama surgical practice uses Web-based scheduling technology to save the equivalent of one FTE per month and achieve incredible annual savings by leveraging surgeons' availability.
Webscheduler's case study illustrated a successful technology implementation with their client, Brian Lasker of Birmingham Surgical PC. Health Management Technology re-published the original in August 2003 and provided an update to Birmingham Surgical that furthered the reach of this case study. Webscheduler was able to leverage the What Works award and create a secondary PR campaign.
Full Text: read case study | see award criteria

Company: PPMSI (Pacific Partners Management Services Inc.)
Title: In Support of Decision Support for IPAs
Publication: Health Management Technology
California MSO brings Web technology and automated efficiency to West Coast medical groups.
PPMSI's case study appeared in the August 2002 issue of Health Management Technology. It illustrated PPMSI's successful development and delivery of PPMSI Online, a Web-enabled technology platform that provides physician offices with direct access to the information they need for operational efficiency and financial health in their risk-based medical group model.
Full Text: read case study

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