Frank PR Works as a Liaison Between the
Client and the Financial Press.
Whether the company is currently privately held, has its sights
on an IPO in the near future, or is publicly traded, an integrated
communications program aimed at investors, analysts, trade associations,
and the investment and financial press, is crucial to the continued
positioning of the company. It is the key to help indelibly frame
the organization's competitive position, drive share price, growth
potential, strategy, operations, financials, and management of the
organization in the various stakeholders' minds. A consistent appeal
for the company's product is ensured through the telling and retelling
of the organization's investment appeal.
Background: A privately
held biotechnology company has a new product for children
with a rare disease.
Problem: Garnering attention
for a product not yet FDA approved in order to interest
Solution: Implement a
media relations program that carefully avoids unfound
claims or other declarations specifically prohibited
by FDA regulations. An excellent article by the Associate
Press (AP) resulted in more than 100 media hits in a
single day, including a favorable mention on ABC-TV
World News Tonight program. As a result, the company
gained incredible notoriety and interest from venture
capitalists, and other financial concerns.