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Frank PR Strategically Creates Web Sites to Be Client's 'Signature.'

Well-written web sites are the signature of every company serious about gaining competitive advantage. Frank PR has experience in developing a brand for the site, and ensures that all content integrates the important message points of the client. Clear and easy to grasp content is key to a web site that communicates the client's unique value proposition.

Case Study

Background: A cosmetic anesthesiologist has pioneered an innovative anesthesia technique that has been embraced by physicians around the world.

Problem: The client believes that thousands of patients could be helped if more surgeons and more anesthesiologists embraced this medically proven technique. How do we get patients to request this anesthesia option?

Solution: The client asked Frank PR to identify a consumer-driven educational strategy for developing his web site - look, feel, and content. The site's traffic has steadily risen since its launch, which was helped by an extensive media relations campaign. The site receives more than 1,000 hits a month. The push-pull marketing approach is paying off with more anesthesiologists contacting the client to ask for details so that they can provide the technique to their patients.

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